A retail store’s design can set the mood that invites and inspires your customers to browse and purchase. Here are the top 15 winning design ideas from the pros:
#1: Use VR and AR to Improve Shopping Experience
Create virtual encounters in your store using AR and VR and overcome the hassle factor of shopping. Car buyers, for example, want knowledgeable salespersons to talk them through the fine details of the car, including entertainment systems, automated parking, and navigation services. AR and VR can bridge the knowledge gap by enabling virtual experience and trying out products in context. For car buyers, this could mean taking a virtual test drive or exploring the cockpit.
#2: Use Plants
How about breathing some life into your visual merchandise? Plants are an easy and affordable way to make your displays more attractive and create a healthier, pleasant shopping experience. People are increasingly becoming conscious about their environments, and going green will more likely make your customers feel at ease while shopping.
Beacons are tiny Bluetooth devices that send prompts to customers’ smartphones based on location proximity. So, using Beacons in a retail store means that your customers can get notifications for special events, discounts, and other reminders when they near your shop. Moreover, beacons can send alerts to passersby as long as they have installed the app.
#4: In-store Layout Optimization with IoT
More often, retail stores aren’t optimized for customer behavior. Your least popular products could be popping up on the front or probably your customers prefer more open spaces around the back coaches. You can utilize IoT-enabled aisle-analytics software with infrared sensors to improve your retail layout. Understanding customer behavior will help you reorganize your store layout for better a shopping experience.
#5: Smart Shelves
Free up your employees from the menial tasks of keeping track of items in stock or checking misplaced items on shelves. Utilize smart shelves to automate these tasks while at the same time detecting potential theft. Smart shelves use fitted weight sensors and RFID tags and readers to record products on display and stock shelves. You get notifications when products are running out of stock or misplaced.
#6: Cross-merchandise for Maximum Sales
Looking to increase basket sizes and order values? Cross-merchandising is a subtle but effective method of maximizing sales. You can do so by grouping items that go together. For example, when displaying blouses, you could display a matching jacket or purse.
#7: Stock something for kids
Did you know that most Gen X and Millennial customers have young kids and they often tag along for shopping? Consider creating kid-friendly displays to enhance their shopping experience.
#8: Play Some Good Background Music
A retail store design is never complete without a quality music system, volume level, and how the sound feels around the store. Studies have shown that background music has a direct impact on shopping behavior, so keep that in mind. Bluetooth speakers often produce pleasant sound for a retail store.
#9: Add Some Abstract Art
By simply adding some artistic artwork on your retail store, the entire space is transformed into an interesting and eye-catching space for customers. Think of a maze-like room with a unique layout to add that distinctive touch to your retail shop.
#10: Adjust the Lighting
Lighting makes a whole ton of difference in any retail store. If you have an old shop, you should consider upgrading your lighting design and fixtures to improve the overall look without spending a fortune. Alternatively, you can re-purpose, or recycle items to create a classical accent.
#11: Mount Mirrors to Create a False Space
Mirrors can turn a tiny space into an on open bigger space. Fix larger mirrors close to windows at proper angles to reflect the outdoor environment. Additionally, you can cover up shelf spaces using mirrors.
#12 Reduce Clutter by Choosing the Right Display
Space is always a constraint in any retail store. Avoid filling up space with bulky displays. Get creative with the right display products and make things more interesting using unconventional containers. For example, hanging jewelry on a tiered hanger could work better than piling them up under the counter.
#13: Move with seasons
Timely seasonal displays are sure to grab the attention of most customers. Always keep a close eye on your retail calendar and ensure that your visual displays coincide with relevant shopping seasons and events. It could be back-to-school, Christmas, Halloween, Thanks Giving, and much more.
#14: Create an Illusion of Windows
A store with wide open windows can be great. But if you don’t have windows, how about faking it? You can achieve that by hanging drapes around tall mirrors or suspending hollow geometric-shaped frames at suitable heights around the store.
#15: Paint an Accent Wall
Accent walls not only draw the attention of your customers but also make your store look bigger. Painting is the easiest way to create an accent wall, but you can also use bright-colored or printed wallpaper or fabric. Just make sure the wall matches with the rest of the store, including furniture and floors.
One final word…
Consumers are becoming more excited about tech-enabled shopping experiences. Take advantage of the impressive benefits of technologies like IoT, VR, and AR for an immersive, interactive and information-fueled shopping experience. Take time to go through these design ideas and pick something that will certainly pay off. Would you like to share some of these inspirations with your friends? Please do so and let us know your thoughts.